My wife and sister-in-law enjoy the annual tradition of waking up early and hitting the stores on Black Friday. They like the excitement of the start of the shopping season and the hunt for bargains. I am glad that they wait until after the morning crush and go out with the right attitude. They are happy if they find a good deal, but I think they just enjoy a few hours of shopping without the kids.
Of course, this got me thinking of Pay4Rides. All of these people are willing to get up early and wait on long lines just to save money. So how do we make paid ride sharing attractive enough that people would be willing to change their current commuting habits?
The accident at a Wal-Mart on Long Island is a terrible tragedy, but I think this behavior is the exception. At thousands of other stores and malls around the country, people exhibited restraint and respect for the other shoppers. Unfortunately, everyone focuses on the horrible acts of a few and forgets the kindness of the many others. So when you think about strangers, try to think about the many and not the few.
