Craigslist was started when it’s founder observed people helping one another in a friendly, social and trusting community way on the internet and decided to create something similar for local events.  The site has since established itself in approximately 450 cities and 50 countries with over nine billion page views per month and over thirty million unique visitors.  The founder Craig Newmark says that

Craiglist works because it gives people a voice, a sense of community trust and even intimacy.

If you are familiar with Craigslist, then you know that it provides an incredible service mostly for free.  If you are not familiar with it, then get the DVD 24 Hours on Craigslist.  It highlights people from all walks of life working together with complete strangers for common good.

Why couldn’t similar results be found in Passenger Energy?